Pure Organic – Why we choose Organic

Pure Organic – Why we choose Organic


There once was a time when food was food. No nasties, just food. “Organic food’ did not exist as its own category because all food was organically grown.

There have been a lot of advances in food production over the past century – a lot of it good, and some of it not.

September is the Soil Association’s Organic September and as a fully organic company certified by the Soil Association we are pleased to be fully supporting the UK’s biggest campaign for organic!

Our ethos to help people live healthier lives by using what nature provides us in its most pure and organic form.  We believe that we put in our bodies has a real effect on your health, mood and ultimately your quality of life. And it’s not just us that believe that – there is a lot of science to back it up.

Organic Vs Non-Organic Food

Most of us are far removed from our food production that we don’t really know what it takes to grow and harvest our food. Aside from it being better and tasting better, here are a few things you might not know about organic food production:

  • Organic food production is safer for us to consume and for farmers to harvest it.
  • Organic farming protects soil from erosion, keeping the earth healthy for further food production.
  • It helps to store high levels of carbon in the soil
  • Promotes wildlife diversity & reduces pest breakouts
  • Helps to prevent water contamination
  • Uses half the energy of conventional farming.

Organic food comes from trusted sources. When you choose organic food, drink, beauty or textile products, you choose products that promote a better world and even choosing some of your purchases to organic items can make positive changes within our food and farming systems.

So, when you see the Soil Association logo you know you are supporting organic and contributing to a better world.  This could be supporting a local shop, farmer, charity…

Why choose organic?

Organic means working with nature. It means higher levels of animal welfare, lower levels of pesticides, no manufactured herbicides or artificial fertilisers and more environmentally sustainable management of the land and natural environment, which means more wildlife.

Whatever you’re buying – from cotton buds to carrots – when you choose organic food, drink or beauty and textiles, you choose products that promote a better world.

Love team Purearth xx