What is CBD and why do I need it?

We love helping you feel and live better with the power of nature’s finest ingredients. With innovation and functionality at the forefront of what we do, every ingredient has a place and positive effect on your health and our new Relax CBD juice shot is no exception. 

We have not just added CBD to a drink for the sake of it, instead we have curated, and combined, a powerful selection of flavours and ingredients like valerian, chamomile and tart cherry juice (all great for sleep!) and to create a synergistic drink that has real health benefits, and of course tastes amazing too!

So, let’s get started –what is all the CBD hype about?

What is CBD?

CBD, short for Cannabidoil, is a natural occurring substance from the Cannabis plant, with a long list of health boosting benefits from supporting immunity and muscular function to sleep, metabolism and mood regulation.  It’s the ultimate multi-tasker performing a variety of functions to support our well-being and vitality!  

CBD is completely safe, non-toxic and has none of the psychoactive effects of the active ingredient of cannabis (THC), i.e it will not get you high, but it will help you to feel good from within.

CBD Benefits:*

CBD is known to be hugely versatile in supporting our physical and mental wellbeing including:

  • Focus + mental clarity
  • Improved sleep
  • Improved focus
  • Pain perception
  • Anti-oxidant, protecting against free radicals
  • Anti-inflammatory
  • Anxiety + stress
  • Appetite and metabolism
  • Feelings of calm & balance

How is it one substance can have so many benefits? It all has to do with the Endocannabinoid System..say what?

CBD and the Endocannabinoid System (ECS)

Did you know that we produce our own cannabinoids within the body, called endocannabinoids?  

Endocannabinoids, together with receptors and enzymes, form the Endocannabinoid System, which helps to maintain homeostasis in the body (meaning it has the very important role of maintaining stability and balance in ALL of the body’s internal systems.

It is for this reason that it is known as the ‘master system’ and it plays a key role for most functions of the body including: the central nervous system, muscle and skeletal function, energy levels, stress response, learning and memory, immune and inflammation responses, metabolism and so much more. Pretty impressive, right?

CBD interacts with the receptors of the ECS system, to help your body achieve a certain level of balance (think volume control) which helps to explain the multitude of benefits of CBD! As modern life puts more pressure on our bodies, these systems have to work harder to respond on their own and can be less effective.  Nutritional substances, such as CBD can help to support these important systems and in turn our overall health and well-being.   

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Purearth’s CBD

Our CBD is organic, broad spectrum and water soluble, which means it is easily absorbed by the body.  Curated with nutritionally dense ingredients and botanicals our CBD juice shots contain powerful antioxidants, anti-inflammatory compounds, and are a great source of Vitamin C to support your immune system and overall vitality. Find Balance and Relax here.


*As a responsible retailer we are not legally allowed to make medical claims about CBD and its benefits. There are many scientific studies throughout the world researching and proving the wide range of benefits of CBD. Please contact us if you have any questions.

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